Telephone Survey Methods and Practices
By Joseph J. Leon, Ph.D., Wayne C. Brown, Ph.D., Libby O. Ruch, Ph.D., with John Itamura
Spiral Bound, 153 pages, Publisher: Streamline Surveys, Inc.
First Edition: February, 2005
This book is written in a user-friendly style for those that wish to perform valid and reliable telephone surveys or who want a good grounding in telephone survey research methods.
Table of Contents:
Chapter 1 Introduces telephone survey research.
Chapter 2 Discusses the business of doing telephone surveys.
Chapter 3 Focuses on ethics using examples from national and international professional associations.
Chapter 4 Describes how to propose a telephone survey within an organization and provides examples.
Chapter 5 Focuses on probability sampling methods and telephone in survey research.
Chapters 6 and 7 Details how to develop and field telephone surveys, and provide example question formats.
Chapters 8 and 9 Shows how to do data entry and data analysis (e.g., frequencies, cross-tabulations and multiple regression).
The last chapter shows how to present your results using charts.
Additional resources are recommended at the end of each chapter for those who want to specialize in telephone survey research or subfields of sampling and/or data analysis. An Index is provided as well.
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